As its waffle taco and other breakfast items enter new markets, Taco Bell says it will launch a TV, radio and digital campaign -- created by Deutsch, Los Angeles -- for its "First Meal" offerings. The company is also "optimistic" about nationwide breakfast availability in 2014, said David Novak, CEO of Taco Bell owner Yum Brands.
Taco Bell expands waffle taco offer, plans "First Meal" campaign
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