GE asks Vine users to show off homemade science projects

08/7/2013 | Adweek

General Electric is holding a "science fair" promotion through social media, asking fans to submit Vine videos of common experiments, such as mixing soap and food coloring to create a cool result. GE plans to select the best examples and share them through its blog and social channels. GE is promoting the campaign with advertisements on social sites including Facebook, Twitter, BuzzFeed and Tumblr.

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