How convenience store owners can best make use of digital signs

08/7/2013 | Convenience Store News

Digital menu boards and other electronic signage hold a host of potential for convenience store operators looking to reach and upsell customers at more points along the way, writes Richard Ventura of NEC Display Solutions. "It's important to remember, though, that the signage can do more than just advertise a particular item or sale. It can set the tone for the whole store," he writes.

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