Client-led reviews have agencies pining for consultants

08/8/2011 | Advertising Age (tiered subscription model)

As marketers take advertising account reviews in-house, agencies are increasingly encountering client RFIs that are not tailored to marketing. Tom Finneran, the 4A's executive vice president for agency management service, said, "Say what you will about search consultants ... but at least they understand the business, and understand the importance of having a reasonable list and process and winnowing it down."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY