Under Armour launches a major footwear push

A major campaign by Under Armour for its Split and Charge RC athletic shoes features star quarterback Tom Brady and Heisman Trophy winner Cam Newton with narration by Ray Lewis. The campaign, from Twofifteen McCann, targets aspiring athletes ages 12 to 24, and is airing on prime-time cable and network television. WPP's Digitaria handled the online extension of the ad push, including a Facebook and YouTube presence, banner ads and a sweepstakes.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC