Under Armour launches a major footwear push

A major campaign by Under Armour for its Split and Charge RC athletic shoes features star quarterback Tom Brady and Heisman Trophy winner Cam Newton with narration by Ray Lewis. The campaign, from Twofifteen McCann, targets aspiring athletes ages 12 to 24, and is airing on prime-time cable and network television. WPP's Digitaria handled the online extension of the ad push, including a Facebook and YouTube presence, banner ads and a sweepstakes.

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