Why the boomer demographic should be a marketer's aim

08/8/2011 | TheStreet.com

The 18-to-49 demographic beloved by marketers is becoming less relevant each day as nearly all boomers have left that category, yet remain active consumers, according to this article. Despite the tough economic times, boomers still have wealth and remain in charge of spending it, a fact that some marketers might struggle to come to terms with. "A big mistake that a lot of marketers make is that everyone over 50 is only concerned about aging; all they want to sell them are solutions to problems, but nobody aspires to that," says Matt Thornhill, founder of The Boomer Project.

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