Facebook looks to satisfy users and advertisers alike with video ads

Facebook is taking a cautious approach to the rollout of video advertisements as it seeks to avoid alienating users when the spots show up in their News Feeds. Ad executives say Facebook has told them the video ads will play automatically and require users to tap on them to enable audio. "Time will tell if this is viewed as intrusive or highly relevant and welcomed by Facebook users," said Magna Global CEO Tim Spengler.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY