Facebook looks to satisfy users and advertisers alike with video ads

Facebook is taking a cautious approach to the rollout of video advertisements as it seeks to avoid alienating users when the spots show up in their News Feeds. Ad executives say Facebook has told them the video ads will play automatically and require users to tap on them to enable audio. "Time will tell if this is viewed as intrusive or highly relevant and welcomed by Facebook users," said Magna Global CEO Tim Spengler.

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