The coming revolution in ROI

08/10/2005 | Inc. online (free registration)

The holy grail of the marketing world -- "smart" ads that cut through the clutter to target interested, motivated consumers -- may be closer to reality than is commonly thought. Smart ads aren't just creatures of digital cable or the Web -- you'll find them as electronic tablets in shopping carts, in auto dashboards and even elevators.

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SmartBrief Job Listings for Media

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