Ad industry sees potential regulatory challenges brewing on the horizon

08/10/2009 | Broadcasting & Cable

Ad trade groups are preparing for potential regulatory battles on a number of fronts, including the possibility of new rules for behavioral ads and those appearing during children's programming. "If you set the precedent of going after [direct-to-consumer advertising], there are lots of products out there where they have talked about restricting advertising, including alcohol, soda and snack foods," said Clark Rector, AAF's executive vice president of government affairs.

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