Southwest CEO plans to stay cautious -- and different

08/10/2010 | Houston Chronicle (tiered subscription model)

The airline industry is looking "a heck of a lot better than it was a year ago," says Southwest Airlines CEO Gary Kelly, though a struggling economy and volatile fuel prices justify continued caution in adding capacity cut during the downturn. Kelly told the annual convention of the National Business Travel Association that Southwest would not deviate from its highly publicized policy of "Bags Fly Free," which he estimates has brought $1 billion in new revenue to the airline.

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