Why social-media marketers need to learn to think like interns

08/10/2010 | OutspokenMedia.com

The days in which companies put interns in charge of their social-media accounts are fading, but there's plenty that CEOs and social-media chiefs can learn from their unpaid lackeys, writes Lisa Barone. Interns tend to be chatty, excitable and inclined to take risks, Barone notes -- all traits that translate well to the social-media world.

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