Wowd aims to wow Facebook users with search tools

08/10/2010 | MediaPost Communications · Technologizer.com

Wowd, a search tool designed to work in tandem with Facebook and provide real-time updates on the site's content, aims to help marketers create more targeted ads and promotions. The platform -- which is used in-browser like a regular search engine but is driven behind the scenes by a downloadable application -- will only catch on if it can swiftly recruit a critical mass of Facebook users, notes Laurie Sullivan. "Wowd needs to rely on wide distribution of a client app to build the ad audience base, and this will present an uphill battle," Sullivan writes.

View Full Article in:

MediaPost Communications · Technologizer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL