Choosing a name that spells "success"

Naming your restaurant can be a tricky process, complicated by the realization that the moniker you pick will be the one that tells the world what your brand stands for, writes former restaurant owner Rachel Forrest. "Restaurateurs need to remember that they are creating a brand, one that folks need to remember, one that's positive, easy to remember, easy to spell and nowadays, easy to find in Google."

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