Sara Lee brands seek sizzle through social media

08/10/2011 | MediaPost Communications

Sara Lee brands Jimmy Dean and Hillshire Farm were both highest-level sponsors of the BlogHer '11 show as they tapped social media to build buzz for causes and products. Jimmy Dean was promoting the "No Kid Hungry" campaign, while Hillshire was touting its Grilled Essentials and Gourmet Creations line extensions.

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