How restaurants can sell more wine in a recession

08/11/2011 | SmartBrief/SmartBlog on Restaurants

Educating customers about the wines you offer can go a long way toward boosting sales, says Summit Distributing sales representative Jeff Riggs. His simple tips to boost restaurant wine sales include taking the time to evaluate the wines on your list, educating servers on the qualities and stories behind the wines, and having servers tell those stories to your customers.

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