Why big companies are terrible at data-driven innovation

08/11/2011 | OReilly.com

Big companies love to gather data about themselves, their products and their customers -- but they've proven remarkably bad at turning Big Data into Big Innovation, Alistair Croll writes. Unlike nimble new startups, big corporations tend to fail to ask difficult, interesting questions about their data troves, and instead use them to refine existing products and ways of doing business. "Without the right questions, there really is no such thing as big data -- and today, it's the upstarts that are asking all the good questions," Croll argues.

View Full Article in:

OReilly.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager, Global Mobility
Gap Inc./Gap Corporate
SAN FRANCISCO, California
Retail Store Manager
UA Brands
Macon, Georgia
VP/DMM Product-Ready to Wear
Bon-Ton Stores
MILWAUKEE, Wisconsin
Buyer, Men's, Gap Onlline Japan
Gap Inc./Gap Headquarters
SAN FRANCISCO, California
Branch Manager
Crescent Electric Supply Co.
Sheridan, WY