Why big companies are terrible at data-driven innovation

08/11/2011 | OReilly.com

Big companies love to gather data about themselves, their products and their customers -- but they've proven remarkably bad at turning Big Data into Big Innovation, Alistair Croll writes. Unlike nimble new startups, big corporations tend to fail to ask difficult, interesting questions about their data troves, and instead use them to refine existing products and ways of doing business. "Without the right questions, there really is no such thing as big data -- and today, it's the upstarts that are asking all the good questions," Croll argues.

View Full Article in:

OReilly.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Financial Systems
Boscov's Department Store, LLC
Reading, Pennsylvania
SEO Manager
Bed, Bath & Beyond
Union, New Jersey
Beauty Senior Marketing Manager
Nordstrom
Seattle, Washington
Specialty Retail - Development Manager
The Container Store
Coppell, Texas
Outside Sales Representitive
Purity Cylinder Gases, Inc
Lansing, MI