Metrics are essential for tracking marketing success

08/11/2013 | Inc. online (free registration)

Certain metrics need to be closely monitored to discover how well a marketing strategy is working, writes Janine Popick, CEO of VerticalResponse. You should begin by tracking the volume of traffic to your website and monitoring the number of people who become paying customers. Afterward, you will need to keep your customers loyal and track how long they stick around.

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