U.K. ads bring tempers to a boil in U.S.

08/12/2008 | Advertising Age (tiered subscription model)

Recent decisions by Mars and H.J. Heinz to pull two TV ads in the U.K. market because they had stirred up complaints in the U.S. for being anti-gay or overly suggestive of homosexuality shows the challenges for marketers associated with trying to appeal to the cultural sensibilities of an overseas audience in an age of globalization and content-sharing via the Web.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY