U.K. ads bring tempers to a boil in U.S.

08/12/2008 | Advertising Age (tiered subscription model)

Recent decisions by Mars and H.J. Heinz to pull two TV ads in the U.K. market because they had stirred up complaints in the U.S. for being anti-gay or overly suggestive of homosexuality shows the challenges for marketers associated with trying to appeal to the cultural sensibilities of an overseas audience in an age of globalization and content-sharing via the Web.

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