It's "Lights, Camera, Fashion" for Bloomingdale's this fall

08/12/2009 | NYTimes.com

Bloomingdale's "Lights, Camera, Fashion" campaign will be its most complex major fall promotion yet, with appearances by actors, window displays inspired by the silver screen and joint activities with major film studios and the Turner Classic Movies cable channel. The company also has commissioned film shorts from five independent film makers, including one set in the store's lingerie department, which will be shown in special lounges and on the Bloomingdale's Web site. The event runs through mid-October.

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