BrightTag ad management startup raises $5 million

08/12/2011 | Advertising Age (tiered subscription model)

BrightTag, a startup that manages advertisers' technical connections to various online ad vendors, has raised $5 million in a growing market for unifying technologies in a complex online world. "We're the connectivity layer between those first parties and all the third parties they want to work with," says BrightTag CEO Mike Sands. Sands said most of the new funding will go toward building the company's technology.

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Advertising Age (tiered subscription model)

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