ESPN sees big potential in engaged fantasy football fans

08/12/2013 | Advertising Age (tiered subscription model)

Fantasy football leagues offer a way to build a relationship with young sports fans that could last for decades, says John Diver, ESPN's senior director of product development. "Our dream user that we talk about is, we get an 18-year-old kid going into college, get nine of his friends to play fantasy football, and we have them for the next 30 years," Diver says.

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