How to spread the word about your brand

08/12/2013 | B2C Marketing Insider

If you want to promote your company's brand, it's critical to figure out what sets your business apart from the competition, writes Debbie Laskey. Also, make sure your business' name is easy to remember, and educate your employees about your company. "All of your employees are brand advocates whether they work as official members of the marketing department or not," she writes.

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