Online shoppers know they're retargeted -- and most don't mind

08/12/2013 | eMarketer

E-merchants are using retargeting techniques online, and 58% of consumers have noted it, according to a survey by Adroit Media and Toluna. Most consumers (59%) were neutral about the ads, but 30% felt "positive" or "very positive" about receiving ads based on their browsing behavior, and only 11% reacted negatively.

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