Viral content doesn't follow rules, Twitter says

08/12/2013 | Guardian (London), The

Not all content that goes viral on Twitter achieves success in the same way, according to a study from the social network's British research team. Ryan Gosling's "Won't eat cereal" videos proved a hit after being championed by key influencers, the study found, but astronaut Chris Hadfield's "Space Oddity" cover went viral based entirely on a sudden surge in grassroots support. "There are no rules to 'virality' -- while some ignite, and spread like wildfire across the web, the growth of others is much more measured, like ripples spreading across a lake," Twitter's Gordon MacMillan wrote in a blog post.

View Full Article in:

Guardian (London), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL