Kraft eyes "explosive growth" in Asia-Pacific

08/13/2010 | Wall Street Journal, The

Kraft Foods continues to increase its presence in the Asia-Pacific marketplace and will begin a serious courting of China with its Cadbury chocolate products. "I'm quite optimistic about the future of our business in this region," said Kraft CEO Irene Rosenfeld. Kraft's $18.5 billion purchase of Cadbury has opened new doors in the fast-growing markets of Latin America, Asia-Pacific and the Middle East.

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