Back-to-front thinking leads to better innovation

08/13/2013 | Bloomberg Businessweek

Innovators shouldn't start with a problem and try to find a solution, write Drew Boyd and Jacob Goldenberg. Instead, start with a solution and come up with problems it can address. Try manipulating or distorting your original solution and see what new applications you can find. "By constraining and channeling our brains, we can make them work both harder and smarter to find creative solutions -- on demand," Boyd and Goldenberg write.

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