Customization is key for digital signage customers

08/13/2013 | Channelnomics

Demand for digital signage is growing in all kinds of areas, from big arenas to small businesses, and custom development of specific applications or customizing existing platforms might provide the most value for digital signage customers, Samsung channel marketing director Richard Hutton writes. "Solution providers should look today at how customers can benefit from design, discovery and assessment services to optimize their signage technology investments," he writes.

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