How to innovate during a downturn

08/14/2011 | Harvard Business Review online

The previous economic downturn saw companies withdraw funding for innovation projects, then struggle to return to growth as the economy recovered, Steve Wunker writes. To avoid such problems, companies should treat recessions as a chance to dial back product innovation and focus on cheaper, nimbler alternatives such as business-model innovation, service-based innovation or even just basic market research.

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