Adidas finds a new audience in China

08/14/2013 | Advertising Age (tiered subscription model)

Adidas reported a 15% rise in 2012 revenue in China, followed by an additional 6% jump in the first quarter of 2013, bucking the trend that has rival Nike and smaller sports brands struggling with slumping sales. The key? New campaigns aimed at women, with styles that balance fitness with fashion and fun.

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