Baby boomers prefer desktops for comparing prices online

08/14/2013 | eMarketer

Baby boomers are far more likely to research products online at home on their desktop computers before heading out to shop rather than in-store on a mobile device, according to a poll from the Pew Internet & American Life Project. A separate poll from Infosys found that more than two-thirds of Internet users ages 50 to 69 are using online price comparisons for big purchases, making it an important component of their shopping experience.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY