Baby boomers prefer desktops for comparing prices online

08/14/2013 | eMarketer

Baby boomers are far more likely to research products online at home on their desktop computers before heading out to shop rather than in-store on a mobile device, according to a poll from the Pew Internet & American Life Project. A separate poll from Infosys found that more than two-thirds of Internet users ages 50 to 69 are using online price comparisons for big purchases, making it an important component of their shopping experience.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY