Baby boomers prefer desktops for comparing prices online

08/14/2013 | eMarketer

Baby boomers are far more likely to research products online at home on their desktop computers before heading out to shop rather than in-store on a mobile device, according to a poll from the Pew Internet & American Life Project. A separate poll from Infosys found that more than two-thirds of Internet users ages 50 to 69 are using online price comparisons for big purchases, making it an important component of their shopping experience.

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