Technology opens avenues for marketing to children

08/15/2011 | USA Today

Technology is changing the way products are marketed to children, as companies increasingly reach young audiences through online games and other digital portals. "Our brand ideology is: Think like a mom, see like a kid," said Betsy Schumacher, chief merchandising officer at 77kids. "It made sense to us to have technology in the store that speaks to a kid's experience -- and how they play."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Government & Nonprofit

Job Title Company Location
Staff Attorney/Transgender Rights Project Staff Attorney
LAMBDA LEGAL
New York City, NY
Press Secretary
Aerospace Industries Association
Arlington, VA
Global Quality Assurance Engineer, Software #514021
LORD Corporation
Cary, NC
Sr. Certification Engineer #514049
LORD Corporation
Cary, NC
Development Director
Equality Pennsylvania
Philadelphia, PA