Technology opens avenues for marketing to children

08/15/2011 | USA Today

Technology is changing the way products are marketed to children, as companies increasingly reach young audiences through online games and other digital portals. "Our brand ideology is: Think like a mom, see like a kid," said Betsy Schumacher, chief merchandising officer at 77kids. "It made sense to us to have technology in the store that speaks to a kid's experience -- and how they play."

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