Measuring ad effectiveness

08/16/2005 | Wall Street Journal, The

WPP Group CEO Sir Martin Sorrell has taken to referring to econometric analysis as "the Holy Grail" of advertising. WPP's Mindshare along with Omnicom Group's OMD Metrics and other media agencies are making significant investments in developing econometric models for measuring the impact of advertising on sales.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals