Measuring ad effectiveness

08/16/2005 | Wall Street Journal, The

WPP Group CEO Sir Martin Sorrell has taken to referring to econometric analysis as "the Holy Grail" of advertising. WPP's Mindshare along with Omnicom Group's OMD Metrics and other media agencies are making significant investments in developing econometric models for measuring the impact of advertising on sales.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY