After 6 weeks, still few iPad ads

08/16/2010 | Wall Street Journal, The

Apple launched its iAd service to produce premium campaigns for the iPad device on July 1, but of the 17 inaugural marketers only Unilever and Nissan posted campaigns that lasted most of July. Part of the reason for the lag time in executing iPad campaigns, say some industry insiders, is Apple's insistence on participating in the creative process. "It's a huge issue having Apple in the creative mix," said Patrick Moorhead, DraftFCB's director of mobile platforms.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX