Insurers add wellness incentives to individual market

08/16/2011 | Patriot-News (Harrisburg, Pa.), The

Pennsylvania insurer HealthAmerica will offer individual coverage members cash incentives for wellness activities, such as completing a health risk assessment or joining an online program, the same way it does for its group coverage members. Capital BlueCross also has plans for individual wellness incentives, while Highmark has a gift incentive program for senior members and FreedomBlue PPO has a Lifestyle Returns program for seniors.

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Patriot-News (Harrisburg, Pa.), The

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