Regulatory compliance testing is a good investment for agencies

08/16/2011

Building Internet and social media campaigns that are compliant with FDA marketing regulations is the end game for advertising and promotion agencies that participate in regulatory compliance training and testing, according to the Center for Communication Compliance (CCC), which is offering a new program -- "Internet Promotion and Social Media" -- which minimizes client risk and increases agency efficiency. "Creative medical marketers cannot initiate programs without a working knowledge of compliance issues," noted Coalition for Healthcare Communication Executive Director John Kamp. For further background on this issue, read more.

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http://www.cohealthcom.org/2011/08/12/regulatory-compliance-testing-helps-agenci...

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