Cross-device campaigns that target the same user regardless of which type of screen he's using will account for a third of digital media budgets this year. That's up from 24% last year, according to figures from ValueClick Media and Greystripe. The study also found that three-quarters of marketers trying such campaigns achieved better results.
Marketers turning more to cross-device campaigns
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA