Quick actions increase Web traffic for small businesses

08/18/2003 | Wall Street Journal, The

Keeping a keen eye toward breaking news and reacting quickly to it can help small Web advertisers increase Web traffic to their sites through paid-search listings. IAAI Software's owner bid on the words "black out," "blackout" and "power outage" for 5 cents on Google's site for advertisers and experienced 40 times the traffic to his Web site after Thursday's blackout in the Northeast.

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