Researchers found that just 10% of retailers remind customers that they have abandoned an online shopping cart. Only about a third sent a personalized e-mail, although all of them surveyed collected the shoppers' names.
Published in Brief:
|Vice President Merchandising||
Gap Inc./Banana Republic Headquarters
|SAN FRANCISCO, California|
|Vice President, Infrastructure and Operations||
|Director of Finance & Business Development||
|Manager Vendor Collaboration||