Why you don't need an innovation strategy

08/18/2009 | Innovate on Purpose

Companies innovate best when they're working toward a series of concrete goals, writes Jeffrey Phillips. So instead of trying to develop an abstract innovation strategy, use a company's business plan as an innovation framework. "Too many firms are afraid to place clear limits and expectations on an innovation team, and so the team flounders from one seemingly valuable opportunity to another," he writes.

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