Gatorade pushes new product with mobile campaign

08/18/2011 | MobileCommerceDaily.com

Gatorade is taking its mobile marketing to the next level with a campaign for its new G Series Fit products. The company is working with Pandora, running banner ads on the online radio site and offering its own station. The banner ad leads users to a mobile-optimized landing page.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA