InMobi posts 44% jump in mobile ads served

08/18/2013 | Campaign Brief online (Australia)

Surging market penetration for both smartphones and tablets has driven a 44% jump in mobile ads served on InMobi's network in Australia in the past year, according to a company report. The second-quarter study also found application display advertising accounting for 79% of network impressions, easily topping Web display.

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