Pivoting is painful, educational

08/18/2013 | VentureBeat

Making the decision to pivot and abandon a failing business model can be painful, but it can also help you to prepare for future success, writes Jerry Jao, co-founder and CEO of Retention Science. Pivoting helped Jao and his business partner to learn about the need to validate their assumptions, anticipate resource needs and pay attention to the competition. "As cheesy as it may sound, with each pivot comes greater lessons learned, and we are grateful for those tough decisions that led us to where we stand today," Jao writes.

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