Postal Service campaign targets e-commerce packages

08/18/2013 | New York Times (tiered subscription model), The

McCann Erickson Worldwide's first campaign as the U.S. Postal Service's creative agency highlights Priority Mail package deliveries, not letter volume declines. The "Priority: you" ads give a nod to the USPS' unofficial creed with an announcer saying, "Staying warm and dry has never been our priority." The online, print and TV campaign focuses on "one of the bright spots in the Postal Service's future," said Nagisa Manabe, executive vice president and chief marketing and sales officer at the Postal Service.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA