Young moms consume energy drinks as much as young males, Nielsen says

08/18/2013 | Convenience Store News

Young, busy mothers are becoming a major consumer of energy drinks as important to the segment as young males, according to figures from Nielsen. Moms most often consume energy drinks in the afternoons before kids return home from school, the report showed. Makers of energy beverages have begun offering products designed for women, such as 5-hour Energy's pink-lemonade flavor, sales of which benefit the Avon Foundation Breast Cancer Crusade.

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