Humanize your brand on social media

08/19/2009 | Social Media Today

Let the people in your company take center stage in social media, not some robotic authoritative voice, Jason Baer writes. It's OK if employees mesh company posts with personal ones, because that's what makes your company seem human, he argues. Invite employees to post on a range of sites, not just Facebook or Twitter, to get "a decentralized, personal, social engagement network," he wrote.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO