MediaMind offers customized, targeted video ads

08/19/2011 | MediaPost Communications

Brands will be able to offer up customized video ads to online users with a service from MediaMind Technologies and Impossible Software that incorporates TV ads into in-stream video. The technology lets marketers combine factors such as place, time and behavioral and demographic data in targeting the ads, which can be geared to present such information as store locations and other specifics.

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