Eight O'Clock Coffee focuses branding makeover on fashion, charity

08/19/2013 | MediaPost Communications

Eight O'Clock Coffee is cranking up its marketing with new red packages, new flavors, TV ads and a social media push to tie coffee consumption to causes and events. The brand's presence at the STYLE360 fashion event during New York's Fashion Week 2013 will include designer handbags inspired by its new red packaging. Users can win tickets to the event by Instagramming any red bag they see and using the #SpotTheRedBag hashtag.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA