Eight O'Clock Coffee focuses branding makeover on fashion, charity

08/19/2013 | MediaPost Communications

Eight O'Clock Coffee is cranking up its marketing with new red packages, new flavors, TV ads and a social media push to tie coffee consumption to causes and events. The brand's presence at the STYLE360 fashion event during New York's Fashion Week 2013 will include designer handbags inspired by its new red packaging. Users can win tickets to the event by Instagramming any red bag they see and using the #SpotTheRedBag hashtag.

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