Interpublic builds coalition to test automated TV, radio ad buys

Automated purchasing of television and radio ads could be moving closer to reality through a testing effort led by Interpublic Group, which has signed up A+E Networks, Cablevision, Clear Channel and Tribune Co. for the effort. Interpublic says the system could be operational in as little as six months, both on the buying and selling side. Data "cannot be restricted to digital media," says Matt Seiler, CEO of IPG Mediabrands.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY