Interpublic builds coalition to test automated TV, radio ad buys

Automated purchasing of television and radio ads could be moving closer to reality through a testing effort led by Interpublic Group, which has signed up A+E Networks, Cablevision, Clear Channel and Tribune Co. for the effort. Interpublic says the system could be operational in as little as six months, both on the buying and selling side. Data "cannot be restricted to digital media," says Matt Seiler, CEO of IPG Mediabrands.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO