WPP will use "agency teams" to take on Publicis-Omnicom

08/19/2013 | Advertising Age (tiered subscription model)

WPP chief Martin Sorrell asked his top executives to develop immediate plans for accounts that could run into conflicts following the Publicis-Omnicom merger. The holding group will pitch its cross-brand "agency teams" to the prospective clients, a strategy that has grown to account for 40% of all revenue as of last year, up from 14% in 2010.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA