WPP will use "agency teams" to take on Publicis-Omnicom

08/19/2013 | Advertising Age (tiered subscription model)

WPP chief Martin Sorrell asked his top executives to develop immediate plans for accounts that could run into conflicts following the Publicis-Omnicom merger. The holding group will pitch its cross-brand "agency teams" to the prospective clients, a strategy that has grown to account for 40% of all revenue as of last year, up from 14% in 2010.

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