Tips for reaching Hispanics through mobile

08/20/2010 | MediaPost Communications

Justin Siegel, co-founder and CEO of MocoSpace, offers tips for marketers trying to reach Hispanics via mobile platforms. Among his suggestions are to partner with a Hispanic mobile marketing agency, use Spanish and English in ads, and remember that the Hispanic population includes people from 22 nations and that more than 50% are native U.S. citizens.

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